MARKOOL / BEVERAGE BRAND DISPLAY BRIEF
Revision: BEVERAGE-R01 / 2026-10-18
For energy drinks, sparkling drinks and other packaged beverage displays.
Blank planning template. No entered data is transmitted by this file.

PROJECT
Brand / company:
Contact:
Destination country / city:
Quantity / number of sites:
Preferred cabinet(s):
Model / drawing / loading file revision:
Target launch or review date:

1. WHERE WILL PEOPLE CHOOSE THE DRINK?
Placement: counter / checkout floor / retail aisle / activation / other:
Primary viewing direction:
Customer self-service or staff service:
Available W x D x H and unit:
Door/lid opening and replenishment route:
Counter/floor support information:
Site photos / sketch filename:
Ambient conditions and nearby heat / sunlight:
Power and indoor/outdoor requirement:

SHORTLIST STARTING POINTS
004 MK-CR-MF-L050-LB: front-facing countertop display with header.
009 MK-CR-AG-C032: countertop format with viewing through multiple sides.
012 MK-CR-SL-N120-MH: mid-height slim format for a narrow floor position.
020 MK-CR-UC-L360-LB: taller upright with lightbox for a broader assortment.
005 MK-CR-CC-C075-FG: can-shaped display with full glass lid.
006 MK-CR-CC-C075-FL: can-shaped display with flip-top glass lid.
These are application starting points, not fit or operating approvals.

2. ACTUAL PACKAGES (REPEAT FOR EACH SKU)
SKU / flavour:
Package: can / bottle / other:
Nominal volume (for identification only):
Maximum outside diameter OR width x depth:
Total height including cap:
Filled weight:
Dimension unit and source:
Package drawing / sample filename:
Required holding condition from product owner:
Special orientation, stability or handling requirement:

3. FACINGS AND REFILL ROUTINE
Minimum front facings by SKU:
Products to give priority / keep at a particular level:
Expected sales per hour by SKU (identify estimates):
Time between planned refills:
Any separately agreed reserve-stock buffer:
Where reserve stock is kept:
Product arrives chilled or at another stated temperature:
Busy-period door/lid opening routine:

Planning arithmetic:
Expected units per hour x hours between refills = units needed for that interval.
Visible facings x packs deep x equivalent levels = a geometric arrangement.
For mixed shelves, calculate each level/SKU separately and add the results.
Neither calculation verifies fit, temperature performance or a capacity rating.

4. PROPOSED LOADING REVIEW
Proposed facings, rows and levels for each SKU:
Clear shelf/basket dimensions and measurement source:
Shelf supports, stops, dividers and required air paths:
Required hand/removal space:
Shelf load and stability information to confirm:
Layout file and revision:
What will be checked with the actual packs or sample:

R02 note: current six-model reference files use selected example packs and
calculated space requirements. Changing model may also change the example pack.
Keep your own package dimensions with the brief. R02 is not a record of measured
cabinet capacity or validated temperature performance.

5. BRAND DIRECTION
Authorized logo filename / link:
Brand colours and references:
Campaign message:
Preferred areas: side/body / header/lightbox / approved glass treatment / other:
Primary viewing distance and direction:
Which pack labels must remain visible:
Artwork owner / approval contact:
Example or mood references (identify concepts rather than real installations):

Protect ventilation, controls, seals, rating labels and service openings.
Visual proof approval and cabinet operating approval are separate decisions.

6. REQUESTED NEXT STEP
[ ] Compare the selected models
[ ] Free branded mockup
[ ] Free proposed pack-out plan
[ ] Configuration / document questions
[ ] Quotation after scope is clear

Open questions / decision owner / target date:
1.
2.
3.

SERVICE SCOPE
First branded mockup within 2 days after MARKOOL receives the selected model,
logo and design brief. Free pack-out planning uses your package dimensions and
preferred cabinet to show proposed facings, quantities and assumptions to confirm.
Samples, production configuration and the commercial quotation are separate.

NEXT STEP
Model applications: https://markool.com/industries#beverage-display-selection
Branding surfaces: https://markool.com/custom-branding
Layout planner: https://markool.com/pack-out-planning
Dimensions guide: https://markool.com/resources/commercial-refrigerator-dimensions
Request a free mockup: https://markool.com/contact?request=concept

Completing or saving this file does not send an enquiry.