UprightConvenience stores
Fresh colour for the drinks aisle
Carry the campaign from the header down the visible side. Leave the drinks assortment easy to see through the glass.
Header + side panels
Use this direction in my briefYour campaign. Your retail setting.
Custom branded fridges for your next campaign.
Bring your logo, campaign artwork and retail placement. We’ll help you choose a suitable cabinet and plan the graphic surfaces, colour finishes and sample approval steps.
For brand owners, distributors and retail programs.
Explore the possibilities
A different look for each selling space.
Choose a direction to include in your brief. These design illustrations show how artwork and placement can work together; your selected cabinet and artwork define the final result.
Upright
CountertopCafés and service counters
A warmer look for the café counter
Use restrained colour and a side-panel motif to complement the service space. Plan the layout around the actual drinks menu.
Side graphics + cabinet finish
Use this direction in my brief
UprightIndoor events and activations
A clear campaign presence at events
Repeat a simple graphic across the side and header so the campaign reads from more than one approach. Keep restocking access in the layout.
Header + side graphics
Use this direction in my brief
CountertopCheckout and counter displays
Botanical artwork on a compact cabinet
Use a strong side-panel illustration beside a simple header. The blank face leaves space to develop your campaign name and logo.
Side wrap + header layout
Use this direction in my brief
CountertopPoint-of-sale drink displays
A campaign brought down to counter size
An original citrus direction pairs a clear header with a graphic side panel. Compare it with the can-shaped concept to see one campaign adapted to different surfaces.
Shared citrus campaign · header + side wrap
Use this direction in my brief
Can-shaped / promotionalIndoor activation and impulse displays
A wraparound message for promotional placements
The matching citrus direction continues around a cylindrical body. Use a dedicated wrap template and confirm the chosen lid, footprint and access before approval.
Shared citrus campaign · cylindrical body wrap
Use this direction in my briefDesign and application illustrations, not documented customer installations. Model-specific dimensions, options and performance are confirmed separately.
Choose around the placement
Start with where the fridge will work.
The display position determines which surfaces people see—and which cabinet, access and ventilation details need to be checked.
At the point of service
For checkout, café and service counters. Review counter space, door travel, drink pack dimensions and staff reach before setting the artwork.
Explore countertop formats →Along the retail aisle
For a visible drinks assortment and a larger side-panel message. Check the shopper approach, product facings, door clearance and replenishment route.
Compare refrigerator formats →At an activation point
Discuss a can-shaped or other promotional format around the campaign. Confirm the opening type, access, power provision and the actual package layout.
Discuss a promotional format →Need to check bottles and cans first? Prepare a pack-out layout →
Artwork meets the cabinet
Give every surface a clear job.
Expand a treatment to see the inputs and approval decisions. Confirm availability, materials and print areas for your selected model.
Header & lightbox+
Send the logo files, artwork layout and required lit appearance. Review the printable area, panel material and mounting arrangement for the selected header, then approve the face artwork and sample appearance together.
- Editable artwork and logo clear space
- Header template and material
- Illuminated colour and legibility review
Side panels & wraps+
Use the actual panel template to position the wrap. Identify seams, corner returns and areas that must remain clear for ventilation, controls and service access. Approve artwork placement and the finish sample against the chosen substrate.
- Panel template and artwork scale
- Seams, edge returns and clear areas
- Surface finish and cleaning context
Cabinet colour & finish+
Provide a colour reference and identify where each finish belongs. Review colour, texture and gloss on the intended material under agreed lighting; keep the approved sample reference with the artwork revision.
- Colour standard or physical sample
- Material, texture and gloss preference
- Sample identification and approval record
Glass graphics+
Show the intended transparent, translucent and printed areas. Check artwork against the glass and frame boundaries, handle access and the products behind the door. Confirm the treatment and application surface for the selected glass construction.
- Glass artwork with clear and printed areas
- Frame and handle boundaries
- Treatment, application side and visibility target
Shelf-edge messages+
Send the shelf-strip artwork and intended bottle or can assortment. Confirm strip dimensions, attachment and edge positions against the actual shelf, keeping product retrieval and label visibility in the review.
- Shelf and strip dimensions
- Artwork and facing plan
- Attachment and retrieval clearance
Process illustrations show the review topic. Use the current model template and agreed sample to approve production details.
From brief to rollout
Four steps to an agreed release.
Keep visual design and technical decisions connected as the project moves from concept to sample and batch production.
- 01
Start with your placement
Share the setting, drink pack, destination and estimated quantity. Include your campaign direction if it is ready.
Output: a clear project brief - 02
Choose the cabinet and artwork
Align the cabinet format and graphic surfaces. Use its actual template to review the logo, artwork boundaries and viewing angles.
Output: a cabinet and artwork proposal - 03
Review the sample details
Agree the materials, finish, colour, lighting and acceptance points. Record artwork and configuration changes before sample approval.
Output: agreed sample decisions - 04
Confirm the production release
Bring the approved specification, artwork revision, quantity, packing and commercial terms together in the order documents.
Output: a controlled release record
Sample, pilot or rollout
Scope the order before fixing the schedule.
These are planning baselines. The selected cabinet, electrical version, artwork and components determine the actual quotation.
From 1 unit
Agree the fit, function, artwork and market requirements the sample needs to demonstrate.
From 20 units
Confirm the available electrical version and any branding or component constraints.
Typically 50 units
Per model and artwork. Lower quantities can be evaluated with an adjustment.
Design fees, sample costs, revision scope and the lead-time start point are agreed in the quotation. Review the full commercial terms →
Before you brief the artwork
Start with the details you have.
We can identify the remaining cabinet and artwork decisions together.
Can we start before the final artwork is ready?
Yes. Start with your retail placement, drinks and preferred cabinet format. A logo or mood reference can help the discussion; final editable artwork and cabinet-specific templates are needed before production files are approved.
Can one campaign work across different fridge formats?
The same campaign direction can be adapted to more than one cabinet. Each format needs its own artwork layout, panel boundaries and approval record. A wrap file should not be resized onto a different cabinet without checking the template.
Can you brand the glass as well as the cabinet?
Glass graphics can be reviewed for a suitable door construction. Agree the clear and printed areas, cleaning requirements, handle boundaries and application surface before approval. Treatments are confirmed for the selected model.
What determines the design cost and timeline?
Cabinet selection, artwork readiness, printing method, colour finish, sample requirements and order quantity affect the scope. Confirm design and sample charges, revision scope and timing in the quotation before work is released.
Your next campaign
Tell us where it needs to work.
Start with the placement, drink pack, destination and estimated quantity. Add your preferred design direction; finished artwork can follow.
- Placement and preferred cabinet format
- Drinks, package dimensions and estimated quantity
- Destination market and target launch
Your brief starts a scope review. Design, sample and production terms are agreed for the project.